TOMS

TOMS
Originally uploaded by Zane Taylor Anderson

Sometimes there is a situation that comes along where a business can meet a financial need as it fulfills a social need. This situation is TOMS shoes. There is no "we will give a % of donations" or any other gray area. It is one for one. You buy a pair of shoes, someone in need gets a pair. Plain and simple. And isn't that what we are all striving for now anyway? The reason TOMS has done so well is because they realized this fact. There is no room for confusion. So I ask you today, what are you doing to make your passion, work, life or dreams a little more clear and simple? How will you grant access through a concept? How will you create an archetype that even a 4 year could grasp?